EXPLAINER-VIDEO-VOICEOVER

An explainer video does just that: it describes a product, service, or process in a clear and concise, often conversational way. Video is among the most compelling content on the internet today and explainer videos in particular have exploded in popularity because of their ability to engage users and compel them to action.

Explainer videos technically can fall into several categories based on how they’re constructed:

• 2d Character Animation

• 2d Motion Graphics (Infographics) Animation

• 2.5d Animation

• Whiteboard Animation

• 3D Animation

• Live Action (shot video)

• Typography

• ScreenCast

• Animated Screencast

The voiceover for an explainer video should be conversational and approachable, even when presenting highly complex or technical products, services, or processes. In fact, the more complex the subject matter, the clearer and simpler the messaging should be. It’s the job of the explainer video to simplify the complex.

Optimal length for online explainers is 60 to 120 seconds. Larger subjects can be broken down into a series of explainers focused on 1 to 2 minute segments, each comprising its own video.

We're highly experienced in explainer video voiceovers, and have worked with clients such as EY (formerly Ernst & Young), Paychex, Innovative Auto HR, APSHO, ePlan Services, and more, and have particular experience in the financial and medical fields.

If an explainer video is right for your brand and you don’t know where to start, we can help by coordinating with or referring you to top notch animators and video professionals.

Of course, the bulk of what we do is bringing your message to life and telling your story in the voiceover.

An explainer video is a powerful tool for communicating complex ideas in a clear and engaging way. A great explainer video voiceover is essential to the success of the video, as it can make or break the viewer's understanding and engagement with the content. In this article, we will explore the key elements of a great explainer video voiceover, including tone, pacing, clarity, and script.

TONE

The tone of the voiceover is crucial to the success of an explainer video. It sets the mood and conveys the intended message to the viewer. A great explainer video voiceover should match the tone and style of the video itself. For example, if the video is lighthearted and humorous, the voiceover should be upbeat and friendly. If the video is more serious and informative, the voiceover should be professional and authoritative.

The tone should also be consistent throughout the video to create a cohesive experience for the viewer. If the tone changes frequently, it can be jarring and confusing for the viewer, making it harder for them to absorb the information.

PACING

The pacing of the voiceover is also critical in creating an effective explainer video. The speaker should be able to deliver the content at a pace that is easy to follow and understand, without being too fast or too slow. The pacing should also be consistent throughout the video to maintain the flow of the learning experience.

If the pacing of the voiceover is too fast, it can be overwhelming for the viewer, and they may miss important information. If the pacing is too slow, it can be frustrating and boring, and the viewer may lose interest in the video. The ideal pacing is one that is comfortable for the viewer and allows them to absorb the information without feeling rushed or bored.

CLARITY

Clarity is one of the most critical elements of a great explainer video voiceover. The voiceover should be clear and easy to understand, with no background noise or distortion. The speaker should articulate each word clearly, and there should be no mumbling or slurring.

It's essential to ensure that the voiceover is recorded in a quiet environment to eliminate any background noise. The speaker should also have a high-quality microphone and recording equipment to ensure that the audio quality is high.

SCRIPT

The script is the foundation of any explainer video, and it's essential to have a well-written and engaging script to create a great voiceover. The script should be clear and concise, with the most important information presented first. It should also be written in a way that is easy to understand, with simple language and no technical jargon.

The script should also be engaging and interesting, with a clear storyline that connects the information and keeps the viewer interested throughout the video. The script should also be tailored to the target audience, with appropriate language and tone used for the intended viewer.

In addition to the script itself, it's essential to provide the voice actor with clear direction on how to deliver the script. This includes guidance on tone, pacing, and emphasis on specific words or phrases. A great voice actor can bring the script to life and create a memorable explainer video for the viewer.